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By KristySamone — June 12, 2014

Happy Thursday Loves! You know I’m all about my “Friday only” posts, but after the good folks at PITCHOUGUINA told me their pop up showcase starts today in the Netherlands, I figured it best to make an exception. I’m bummed that I cannot be in attendance, but I’m excited to hear there will be future pop ups in London, Italy and Russia (I’m crossing fingers for the U.S.)!  OFF STRAND, the name of this initiative, was started by PITCHOUGUINA’s founder Anna Pitchouguina and creative graphic designer Emanuele Copioli. It’s a collective showcase of London-based designers, who through the pop up shop, are making their pieces available in different cities. You know I’m a fan of different, undiscovered and the fashion-forward, so I find this to be an awesome idea!  I’ve received great responses to my previous posts on PITCHOUGUINA, the young fashion brand with Russian and Polish heritage based in East London, so I figured you guys would be definitely interested in staying up on them. So, if anyone is in the Netherlands this week be sure to check out the pop up. Please take a look at and to see the curated selection.


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About Author

I'm a media strategist, fashion fan and whimsical event planner. For years, I've been "reporting" from fashion shows and fabulous events to my loved one out of pure joy. Unbeknowest to me in February 2012 my sister started with photos and letters I'd sent her from New York Fashion Week. She said, "I think you need a blog!" LOL! I've been trying keep us with this and life ever since:) Thanks so much for reading!

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