While visiting The Shops at Columbus Circle in NYC some weeks ago, I made a stop at FACE Stockholm. I typically go to the SOHO store whenever I’m in the city, but I’m glad I visited this location. I was in the market for a new lip color, so I was shown all of the shades available for lipsticks and glosses – plus, specific suggestions on a great color for me (“” a cream begonia color – $22 – holding in pic).
What’s the backstory for this brand? In short -back in the 1980s, founder Gun Nowak owned cool clothing boutiques in Sweden, but FACE Stockholm grew out of her frustration at not being able to find makeup to match the era’s fashion. Gun teamed up with her daughter, Martina Arfwidson, who was working on her singing career in NYC . Martina said, “Bringing out a woman’s inner beauty is like finding your inner voice. So for me, FACE Stockholm became a mission about getting to know one’s inner truth and the freedom and joy that comes from that.” Gun added that putting makeup on a woman is as intimate an experience as you’ll find. Amen sistah!
I'm a media strategist, fashion fan and whimsical event planner. For years, I've been "reporting" from fashion shows and fabulous events to my loved one out of pure joy. Unbeknowest to me in February 2012 my sister started kristysamone.com with photos and letters I'd sent her from New York Fashion Week. She said, "I think you need a blog!" LOL! I've been trying keep us with this and life ever since:) Thanks so much for reading!View all KristySamone posts.